Wine is Just a Beverage
From Jeff Cox
I have some startling news. Wine is just a beverage. A delicious and delightful one for sure, but just a beverage. Meanwhile, there are people out there paying really big bucks for bottles of wine. I mean really, really big bucks, like a grand or more. Why? Here’s why:
So they can set the bottle on the table in front of their friends and impress them with their ability to throw money away.
It’s preposterous to charge or pay $500, $750, or $1,000 for a bottle of wine. I’ve been to wine tastings of those Napa Valley cult wines that sell for huge sums, and guess what? They’re not worth it. Some were even so bad I wondered why they let them out of the winery.
You can drink wine every bit as good at reasonable prices. Look for “Made with Organically-Grown Grapes” on the label. The reason why so many winemakers grow their grapes organically or even Biodynamically is that the grapes taste better and so do the wines made from them.
So realize that you can drink excellent wines in the $15-$25 range, especially if they’re made from organic fruit. Expensive? Yes, but not unreasonable when you think of the costs associated with winemaking. A good French oak barrel alone costs close to $1,000.
So let the show-offs show off, and know that your bottle of $17.95 Cabernet Sauvignon may be even tastier than their $500 bottle. It’s a beverage, not edible jewelry.
Salute!
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TreehuggerTV: Organic and Biodynamic Wines
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Jeff Cox is author of The Organic Cook’s Bible
Photos: Frey Vineyards
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